The word "alpha" in lower case provides an amiable environment and reflects an intimate and reinforcing relationship. Alpha in investment terms also stands for risk adjusted returns.

The word "Financial Advisers" in upper case further reflects the company's stability and aptitude in creating, sharing and applying knowledge to assist her client to achieve financial growth.

The two identical parallel pillars represent Alpha's foundation and pillars of strengths.  They are our steadfast STRENGTHS in resources, methodology and solutions. It is with these strengths that we deliver holistic and practical financial advice to our clients.